Ethnocentrism is “the assumption that one’s own group and way of life are superior to all others” and come in both positive and negative forms. I never fully understood this concept until researching about how Africa is portrayed in the media. Africa is still a developing country but has taken extremely positive steps in order to improve all aspects of living conditions. As part of Western Society we are very limited to the stories from other countries such as Africa unless we do our own research.
While I was researching how education is protrayed in Africa I was surprised to see how many negative stories came out. Most stories criticized the way Africa has implemented education in the lives of young kids, but what people do not realize or talk about is the lack of help they have received from other countries. It does not take a lot of money or a small independent group to improve this dramatically. Even with some of the positive stories I found, the news outlets seemed to be praising the person(s) or organization(s) involved rather than talking about how education in Africa has improved. This is a clear example “ethnocentrism”.
On a few occasions I read articles about how small groups of individuals or organizations went to Africa and helped with all kind of aid including medicine, school supplies and basic living necessities. Most would see this as a success story for Africa, but rather these stories made that seem secondary to what wonderful individuals had done. This research has really shown me how even with a little bit of help from anyone can have such a positive effect on another part of the world.
One positive story I found had to do with a women’s basketball team that needed sponsorship money. The founder of an executive-recruitment firm offered to sponsor them but in order to receive the money, the team had to learn about “Dafur” which was a civil war going on in Sudan and teach others about it. After the project was completed, the women on this team were so surprised to learn about the startling gap in cultural education. This story just proves that in order to give a lot to another country, it does not always mean you need to give up a lot.